The difference between a 1300 number and an 1800 number
The most important decision that ultimately determines the success of a business is the choice of telecommunication service. As much as we have grown to appreciate the great contributions of the internet, email and the fax, another critical tool that should not be forgotten is the inbound number of either a 1300 prefix or an 1800 prefix.
The bigger question has for a long time been centered on what choice between a 1300 prefix and an1800 prefix is best suited for business. Business managers will fortunately have an easy time choosing between the two prefixes as there are only a few differences to consider.
The caller’s call cost
The major difference between a 1300 prefix and an 1800 prefix is on cost of calling. while a caller calling a 1300 will split the cost of calling between them and the business that owns the 1300 number, a caller calling an 1800 number from a landline or a cell phone will call for free leaving the business to pay for the cost of calling.
To understand how these costs are incurred it is best to first understand that a 1300 number is also known as a local rate number. This means that the caller will be charged for calling and that the cost rates will be set by the carrier. Calling from a landline will incur landline rates while calling from a cell phone will incur cell phone rates. On the other hand, an 1800 number, also known as a free call number or a toll free number does not incur any charges on the caller whether it’s from a landline or a cell phone.
Given that there had been increased competition in the inbound number carrier industry, costs for both the 1300 and the 1800 number have reduced. Businesses are now able to give their customers more options thus attracting more clients
Given that with an 1800 prefix, clients can make calls to your business without incurring charges, the 1800 prefix can be advertised as a toll free number. Companies with a 1300 number on the other hand are prohibited from the advantage of this advertisement claim as the caller will share calling costs with the business.
This is a big advantage that can set apart the conversion rates of competing companies by great margins. If a company’s aim is to put out a marketing campaign by promoting clients and potential customers to call their number at no charge, then that company will most likely operate with a toll free 1800 number.
Memorability and easy access
The common advantage of a 1300 and an 1800 prefix is that they can be accompanied with a phone word. A phone word is a number that spells words. These words can be displayed in the place of the numbers and you as the business owner can choose the words you want to be displayed. For example a 1300-84792 number can be accompanied with a phone word that describes the business such as 1300- TRAVEL.
This feature that is available in the 1300 and in the 18000 prefix is a powerful marketing tool that can increase the Memorability of your company’s brand.
Choosing the right inbound number
At the end of it all the decision of what prefix you prefer for your enterprise is nothing more than a comparison of cost. If a company has a lot of calls coming from the local landline area, a 1300 prefix would be a good option. On the other hand if more calls are from international landlines a business manger might be inclined to go with an 1800 number. Either way there is little or no difference between the two and the unique nature of a business will ultimately determine their choice of inbound number.
Author: David Thomas & Posted at: August 13, 2016 at 12:54pm