Getting a custom 1300 number or vanity number has become a preferred strategy among Australian businesses. From plumbers to pizza delivery chains, every business aims to have a number that reflects their brand name and helps in connecting with potential customers.
But how do I get a 1300 number with my brand name in it? Well, the process is really simple, and you can probably get your desired number.
Here’s the detailed process to apply for a custom vanity number and get it activated quickly.
Before we get to the full detail here, let’s first unpack what a 1300 number is. 1300 and 1800 numbers are inbound numbers that are a standard local call numbers that you can advertise for your business to receive incoming calls. This leads to more phone enquiries and a maximised return on your advertising dollars.
In order to buy a vanity number, you need business phone services. Unlike a traditional landline, these services work over the internet, and we call it VoIP (voice over internet protocol).
You should get a VoIP service in Australia before applying for a 1300 number. Any computer, desktop, or smartphone would work with VoIP, and businesses can use it to direct calls Australia-wide.
ACMA (Australian Communications and Media Authorities) regulates 1300 numbers, so you have to look for a smart number on their website to determine which 1300 numbers are available. You need to go on this: https://www.thenumberingsystem.com.au/#/smartnumbers-login website, and then click on Get Started.
It will redirect you to a webpage – select 1300 prefix, and enter the phone word along with choosing the status and price. Now click on Search, and the website will show you if the number you are looking for is available or not.
It even suggests the available smart numbers, so you can easily make a choice. Once you select the number and pay for it, your business will hold all exclusive rights to use it.
As long as you hold the rights, ACMA will not assign this number to any other business.
If the 1300 number that you would like is already taken, you may be able to lease or buy the number from the current owner. There are many companies that have built a business around owning a database of 1300 phone words and they will work with you to find the best number.
You can search for a number here – we might be able to help you, check here: https://console1.simpletelecom.com.au/searching
It is always the cheapest and best option for you to buy the number directly yourself as the lease fees and contract terms are generally on the more expensive side of the 1300 number market. The good news is once you are online you will get more customers and companies like Simple Telecom will work with you on call costs for your incoming calls as best as possible. There are deals such as unlimited calls, fixed landline routing, single point call overflow, automatic call routing during business hours and a streamlined operating call overflow for you.
Keep an eye on lock in contracts for toll free numbers or virtual numbers, and be sure to understand how lock in contracts may impact your business in the longer term. You may find yourself dependent on number and be forced to renew the contract each year.
Here is the Simple Telecom top tips for owning a 1300 number for your business. We strongly recommend you select the direct match for your business inbound numbers. You are allowed to have a minimum of 6 letters and a maximum of 10 – the final four letters, beyond the first six are just for you to help create that perfect word. Australian phone line will support this and it will still be a local call rate for your callers.
If you can’t get your brand, our 2nd top tip is to go for a well know product or industry term. Get creative, think of what your customers might associate your business with or your product.
The last tip we have is make use of a 0 (zero) or 4 (four) as the fifth digit. “13000 XXXXX” and “13004 XXXXX” are great ways to find something that suits your brand and that might be available numbers.
There is a high chance that the first few queries you search for won’t be available. So, it is essential to brainstorm and then select a custom vanity number. Here are a few tips to help you make an informed choice.
You are getting a number to lure the audience, so it should be something they like and is easy to remember. If you own a flower shop, you can opt for 1300 FLO WER. However, numbers like these are already occupied, so come up with ideas that relate to your business.
The most popular example of a long vanity number is “1300 PIZZA HUT”. Usually, these smart numbers have ten words, but as you can see, this number has 12 words.
Going above the limit can be expensive. Search for the numbers you like on ACMA’s website, and purchase them if they fit in your budget. The numbering system is run by the Australian government and can improve your business image and how many calls you receive.
Multiple Australian businesses go for numbers with repeated digits as they are easy to remember, and the customers don’t have to look at the keypad while calling.
There are several words in the English dictionary that sound the same but are spelled differently. When choosing a custom phone number, avoid incorporating homophones, else the customers would end up calling someone else.
So you have purchased the number you wanted? Great! What’s next?
Now you need to contact a 1300 number service provider in Australia to help you set the number and use it. The service provider will help you determine the call rates while offering other services, including call routing.
In a nutshell, you cannot set up a vanity number without a telco. These companies will also take care of the service and maintenance. They will offer routing options, included features and additional services to make your new 1300 number better than ever. Keep an eye on the cost and make sure you have full control especially during peak times.
At Simple 1300 Numbers, we have made it easier for Australian businesses to get a custom phone number with a brand name in it. You can go to ACMA’s website through our channel, purchase the number you want, and get it set up by us.
We’ll even help you determine the call rates, so you can use the new number at reasonable rates. As you directly purchase the smart number from ACMA, the complete process is transparent.
Now you are all set to get a custom vanity number. Click here, and follow the process mentioned on the website to get it set up quickly.
Author: David Thomas & Posted at: July 29, 2021 at 3:46am
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