All the 13, 1300 and 1800 numbers owned by a governmental branch called the ACMA.
They have a public website called www.thenumberingsystem.com.au. If you are looking for a number that makes a word or a specific pattern – go and search directly on the numbering system website. If it is available, you can purchase it direct from the numbering system.
Previously, there used to be an auction process for the numbers, however that has changed and it is a much more pleasant experience now. Simply find the number and follow the buy now process. You can expect to pay the $42 fee to register with the ACMA. Most numbers start at $250 each however Simple Telecom has seen some that are $3000.
Unfortunately, there are some Telecommunication suppliers out there who exploit this system and purchase numbers on the customers behalf and then lease the number back to them at exorbitant rates. Whilst we respect the business model and we don’t have a problem with the leasing of the numbers (If they have bought the number before you came along, then fine) – its more that the consumer isn’t aware of the process and doesn’t have the option of purchasing the number themselves at a discounted rate.
We advise everyone to purchase directly from the numbering system to avoid this problem. We have some strategies you may want to consider for purchasing a number if your first preference isn’t available.
The first tip would be to just add a 4 to the start of the word. Say you are after 1300 SIMPLE and you find it’s unavailable (this is just an example) then you could try for 1300 4SIMPL. You can make use of the over-dialing feature available and actually present the number as 1300 4 SIMPLE on your website/business card, but the underlying number would just be 1300 474 675
If 4 isn’t available, our next favorite option is 0 so 1300 0SIMPL. Now we are really getting creative, but maybe just use the search feature for “SIMP” and see if anything good comes up? But honestly, if you are at this point I’d suggest brainstorming other product names or variations or just going for a free number because it just doesn’t have the same impact.
Simple Telecom has been doing inbound numbers for so long now that we are well connected with the larger companies who own the majority of the premium numbers.
If you find a great number and someone else already owns it and its available for lease, we advise not contacting them direct, get Simple Telecom to do it on your behalf. We arrange a profit share deal with them and we will be able to pass on some guaranteed savings to you rather than you going direct. As soon as you go direct the gig is up and we won’t be able to help – don’t say you were not warned.
When you do buy a Smartnumber – in the signup process just enter the number, enter the ROU Name (right of use name) – ie. The business name you supplied to www.thenumberingsystem.com.au when you purchased. This needs to be an exact match so please copy/paste the information to prevent rejections and delays in activation. Simple Telecom would love to help you with the process as we know it’s a little painful, please call and let us know where you are at and we will help you through it all.