You are on the losing end if you are only using your 1300 numbers or 1800 numbers to answer the incoming calls. One of the main advantages of these numbers is their effective in-built reporting options. Call details like the length of the call, who is calling, where they are calling from, and when they are calling can assist you in measuring the success of your business marketing channels and campaigns.
Multiple Marketing Channels
With so many marketing channels available today, most businesses use these channels to spread the word and get their message out there. These channels include television and radio advertising, pay-per-click online advertising, print, search engine marketing, email newsletter and social media such as Twitter, LinkedIn, Facebook and Instagram among others. Having all these channels on the go, it is not easy to work out which one(s) are giving the best results and return on investment (ROI).
Using unique 1300 numbers or 1800 numbers with each marketing campaign and channel is one of the easiest ways achieve this. You will be able to quickly view the results of what every initiative is achieving.
You may opt to ask everyone who calls where they got your number from but that will take a lot of time, effort and will take the focus away from the intention of the call. When you use the reports that are already available via your 1300 number or 1800 number provider, you obtain accurate information about the source of each call, the calls stays on focus and you save a lot of time.
Measuring Your Results
Most businesses create a custom landing page on their website for individual marketing. Through adding unique 1300 numbers or 1800 numbers to each campaign, you will be able to see at a glance not only how many visitors on your landing page but also how many of those visitors took the next step of picking up the phone. After that, you can determine the number of calls against your conversion rate to measure the actual effectiveness of your campaign.
For television and radio advertisements, reports show you the locations from which people are calling and the time of the day they are calling. This will help you to learn and measure the effectiveness of the campaigns.
The reports also show you details about missed call to help you ensure you have enough resourcing in the future to handle all the calls that result from your wildly successful advertisements.
You can also set different 1300 numbers or 1800 numbers with each online marketing channels to determine how they are performing.
After you see all the call details that include the location of the caller, and length, time and date of the call, refine and measure your marketing efforts:
The most interesting part about 1300 numbers and 1800 numbers is that they are “virtual” numbers. Meaning, they are not tied to any one phone like the way regular mobile numbers or landline are.
Author: Don Anderson & Posted at: May 17, 2017 at 12:55pm