Call Tracking is the process by which a business owner or advertiser would measure the call (or lead) levels that a particular advertising medium generates. To be specific, the Call Tracking data that Simple Telecom offers will enable you to list different phone numbers on different places eg:

• Your website

• Radio advertising campaign

• Business cards

• Specific landing pages or promos

As time goes on, you can understand exactly how many phone calls (and therefore leads) you have received from your website vs the radio advertising campaign. This level of Call Tracking will enable you to make better spending decisions when it comes time to review your marketing campaigns.

A tracking solution like this (or some sort of similar tracking software) has been used by advertisers and savvy marketing people for years – it’s time you joined and sharpened up your marketing campaigns.

Call tracking numbers work through the use of different telephone numbers such as 1300 numbers, 1800 numbers, local numbers, or even virtual mobile numbers. These numbers are allocated to you and your campaign or tracking platform. You then list these numbers on your advertising assets, sit back, and measure the call volumes and sales that each advertising asset you are call tracking generates and then optimise your marketing efforts to improve your return on investment with real time numbers.

The first step in getting a new number for your business is to decide what type of number your business needs. We provide you with two options, one is simple and the other has more details to lock in. 

1. Free Number: This is the easy and simple option. You are unlikely to get number that spells a word, but the process is simple and quick and we will work with you to get the best number for your business.
   
   
2. Phoneword: This is the option if your after a number that makes a word or a specific pattern or sequence of numbers. The buying process is an auction and takes a couple of weeks.
   
   

   Once you have selected what type of number you want, you need a company to connect and host the number for you, that is where we step in. Allow us to host your number and connection and realise just how easy Simple Numbers can make this process for you and your business. 

Call Tracking should be used by everyone who conducts any form of advertising for a product. Whether it is contemporary or traditional marketing, online or offline campaigns, for profit or not for profit, services or products, the list goes on. Getting your marketing channels involved in Call Tracking software and call conversions will allow you to collect data and optimise your marketing for the best results.

In almost every scenario, smarter decisions can be made with more precise data. Call Tracking gives you this data in real time and when combined with the Call Recording free feature, it will give you the ability to retrospectively sharpen and create a feedback loop for the sales call process (or any type of call or process).

All business owners should be considering Call Tracking for their next marketing campaign. Without it, you are just spending dollars gaining likes, views, clicks, enquiries and calls – all good things but the gap here is that calls cannot be attributed to a particular source (without Call Tracking).

The pricing for Call Tracking will vary depending heavily on your requirements and how granular you want to make your call tracking software be. The call data that is generated is also charged on a per minute basis, which forms part of the plan.

In general, you can expect to pay a monthly fee and per minute rates, but you can check out the Pricing and make a decision based on your individual strategy and objectives.